Objectives
The what. Direction for the next three to five years—the playing field and the rules for winning.
Strategy Is a Decision. Deployment Is a Discipline.
The OGSMI: one page that sets, communicates, aligns and deploys strategy.
Rooted in Hoshin Kanri strategy deployment, OGSMI gives the sponsor, the CEO and the teams doing the work one shared architecture for setting direction and translating it into accountable execution.
Goals
What success looks like over the horizon—strategic, financial and operational.
Strategies
The how. Specific choices, implemented through initiatives.
Measures
Progress against each strategy—is it working?
Initiatives
The most leveraged set of activities to move each strategy—where the organization acts.
The instrument · Corporate OGSMI
A full corporate page.
Embedded insurance platform · approximately $180 million of gross premiums · sponsor-backed · illustrative
ObjectiveBecome the default coverage layer for mid-market commerce—the embedded insurance platform partners build on wherever their customers transact.
01Gross premiums$180M → $450M02EBITDA$22M → $60M03Live partner programs45 → 150+04Blended attachment7% → 12%
StrategyMeasuresInitiatives
01Scale partner distribution—win, launch and expand partnerships in three priority verticals.
- New partnerships signed / quarter
- Median time-to-launch
- Premiums from partners live <12 months
- Qualified pipeline coverage ratio
- Vertical GTM playbooks
- Named-account model with partner tiering
- Two platform / ISV channel alliances
- Partner referral program pilot
02Deepen attachment economics—convert more of every partner’s flow at better unit economics.
- Attachment rate by vertical
- Quote-to-bind conversion
- Net revenue per transaction
- Test velocity
- POS redesign and structured testing
- Dynamic pricing engine, generation two
- Fast-track claims experience
- Coverage bundling pilots
03Build capacity advantage—durable, diversified underwriting capacity at improving economics.
- Blended loss ratio
- Program-level contribution margin
- Capacity utilization
- Active capacity relationships
- Add two reinsurance capacity partners
- Underwriting data platform build
- Loss-control analytics program
- Renegotiate top-three carrier agreements
04Institutionalize the platform—scale-ready onboarding, service and compliance.
- Partner onboarding cycle time
- Partner retention rate
- Cost per policy serviced
- Open regulatory findings
- Self-serve partner onboarding portal
- Policy administration consolidation
- State-by-state compliance expansion
- Tiered partner service model
The architecture
The cascade, from altitude.
Every corporate strategy becomes a function’s objective. Direction narrows as it approaches the work.
Corporate OGSMIObjective · Goals
Strategy 1Strategy 2Strategy 3Strategy 4
Sales & PartnershipsProduct & ExperienceCapital & UnderwritingPlatform Operations
Promotion, not repetition.
Each function writes its own page under inherited direction. It does not restate the corporate page.
Selectivity above, execution below.
Fewer, clearer choices at the corporate level produce tighter execution beneath it.
The pages come back for review.
Functional pages return to the quarterly business review. The cascade is a live system, not a filing exercise.
The cascade · Sales & Partnerships OGSMI
The same discipline, one level down.
Objective · promoted from Corporate Strategy 1Scale partner distribution—win, launch and expand platform partnerships in e-commerce, travel and auto retail.
01New programs24 signed02Time-to-launch<60 days03Premiums$38M, live <12 mo.04Pipeline coverage3.5x / quarter
Build the demand engine—generate qualified partner pipeline.
Qualified opportunities; alliance-sourced pipeline; cost per qualified opportunity
Platform alliances; vertical content; nurture engine; target lists
Win the priority verticals—convert pipeline into flagship partnerships.
Win rate; average program size; sales cycle length
Vertical playbooks; flagship references; deal desk; positioning kits
Launch fast, prove value early—compress signed-to-live.
Signed-to-live cycle time; 30-day premium plan; partner NPS
Launch pod; pre-built platform kits; 90-day success plan; post-launch retrospectives
Expand what’s live—placement expansion, new geographies and referrals.
Net premium expansion; placements per partner; referrals
Top-20 QBRs; new surfaces; referral launch; expansion incentives